Christina has a strong strategy, marketing and communications skillset. She has held senior leadership roles in large corporates with responsibility for leading sales, service and marketing and driving business growth.
Skilled in the creation of business documentation, Christina can craft a wide range of compelling written materials. This includes customer-facing PR and marketing collateral through to high-level strategic documents and business cases intended for senior executive and Board audiences. In particular, she is experienced in the development and documentation of strategic, marketing and business plans to drive organisational, sales channel and business unit success.
With excellent commercial acumen, Christina quickly establishes understanding of new businesses and industries. She combines this skill for situational analysis and strategic management with expertise in business communication. Able to build well-structured documents, Christina is adept at writing persuasive content to target specific audiences and achieve specific objectives.
Since joining Plan A in 2015 Christina has made a significant contribution to outstanding bids for Plan A clients.