Carla is an experienced and qualified bid and communications manager with a marketing career spanning 11 years across New Zealand, Australia, and South Africa.
Her traditional marketing skills and passion for writing compelling content have converged in recent years with the exciting and competitive bidding world. Carla’s strong technical writing skills draw on her experience as a Business Development Manager working across various sectors for one of New Zealand’s most prominent architectural firms and as a Marketing and Communications Manager for one of New Zealand’s largest parks and open space maintenance service providers. She has led complex and strategic significant proposals and bids through all phases of the proposal lifecycle for some of Australasia’s globally leading goods and service providers across the public and private sectors.
Carla thrives on leading, guiding and supporting teams through the bid process by applying best practices, breaking complex questions into manageable parts, and extrapolating the required information to formulate a bid response that achieves winning outcomes. She is also experienced in writing articles, social media and website content, award entry submissions, project mobilisation documents, marketing capability statements and sales proposals.